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Chivas 18yo relaunch signals super-premium effortChivas 18yo relaunch signals super-premium effort
15-Oct-2004
Pernod Ricard plans to double volumes of Chivas Regal 18yo following the reference's global relaunch last month
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The French drinks group hopes the revamp, designed to emphasise the quality and prestige of the Scotch whisky, will help to push sales over the 100,000-case mark within four years.For
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(24-Jun-2003) - Pernod Ricard is to reposition Chivas Regal 12yo, the second best-selling Scotch whisky in travel-retail, with a worldwide advertising campaign focusing on life-affirming themes such as sharing, celebration and quality of life.
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