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Anna Fenton
7-Oct-2004
International brands are wooing the Chinese consumer like never before. But as Grey Global Group chairman and CEO for China and Hong Kong Viveca Chan tells Anna Fenton, the Chinese market is already fragmenting
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China is changing fast. From Mao Zedong's Great Leap Forward and Deng Xiaoping's Open Door Policy, China's vast population has in four decades gone from poverty and the Cultural Revolution
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