Chinese punch above their weight at Seoul Incheon

Dermot Davitt

15-Oct-2005

Mainland Chinese passengers are spending above the average at airport shops across Asia/Pacific. Even at Seoul Incheon, a market dominated by South Koreans, retailers are reorganising their assortments to attract this small but fast-growing consumer group. Dermot Davitt reports

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Can a nationality that accounts for just 3% of passengers exert a powerful influence on the retail planning and product offer at an airport? At Seoul Incheon the answer is

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