Chinese become best beauty visitors at Changi

Kevin Rozario

Print Article E-Mail Article E-Mail Author

Nuance-Watson (Singapore) said that mainland Chinese tourists are the highest-spending visiting nationality at the airport

Retail operator Nuance-Watson (Singapore) has revealed that mainland Chinese customers have become the top spending tourist nationality at the company’s 24 beauty outlets at the airport. The retailer opened six new stores at the new terminal three in January.

Nuance-Watson (Singapore) category manager Chillie Por told DFNIonline: “If we look at just the tourist segment, our sales in the first quarter show that the mainland Chinese have become our number one tourist nationality, contributing up to 15% of the sales mix.”

Por added that not only are these passengers steadily growing year on year, they are also helping to increase average transaction values as their purchasing power rises, and are gaining market share as one of the top nationalities in terms of growth. 

Nuance-Watson (Singapore) is looking to the mainland Chinese market to expand its business in 2008. This year the company has also diversified into fashion with the opening of Samsonite luggage, Marc O’Polo fashion and FIFA official merchandise stores in T3 to add to its existing Amazing Grace destination concept and its beauty offer.