China Southern Airlines unveils biggest ever inflight brochure

Emily Pacey

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Chinese airline embraces luxury brand names in extended retail offer.

China’s biggest airline China Southern has unveiled its new Boutique Duty Free inflight brochure. The 64-page catalogue, viewable online, is the airline’s biggest to date and displays products including fragrances and cosmetics from Chanel, Clinique, Lancôme, Ralph Lauren, L'Oréal, L'Occitane, Kenzo, Biotherm, Estée Lauder, Dior, Bvlgari, Guerlain and Calvin Klein.

The inflight retail concession is operated by China Sales Group, the China-based company of Inflight Sales Group. The new offer features a selection of jewellery from Folli Follie, Swarovski, Antica Murrina, Toscow, as well as watches from Swiss Military and sunglasses from Police. The liquor offer includes The Macallan Single Malt Highland Scotch whisky, Johnnie Walker Black Label, Chivas Regal and Inniskillin icewine. 

Boutique also features a selection of Goldkenn Swiss chocolates, fine tobacco, a limited-edition metal model aircraft and regional products such as silk fashionwear.

China Southern Airlines connects 80 cities around the world, including Hong Kong, Los Angeles, Paris and Sydney.