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Charmant gets ready for PumaCharmant gets ready for Puma
15-Jun-2006
After signing a licensing agreement with Puma in March, Japanese company Charmant is preparing to launch a range of sunglasses and optical eyewear for the sports label, to be rolled out to retailers from October
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Charmant hopes to achieve success on the back of the FIFA World Cup, as the Puma logo will feature on the kits of 11 qualifying teams.
The collection comprises 16
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(15-Oct-2006) - Japanese eyewear group Charmant is launching Puma sunglasses into travel-retail at the TFWA World Exhibition and the firm will be establishing Puma lines in travel- retail next year by focusing on the brand's sports credentials
(1-Dec-2005) - Italian eyewear supplier Safilo Group has signed a licensing agreement with German fashion brand Hugo Boss. The deal covers the design, production and worldwide distribution of Boss and Hugo eyewear collections
(28-Sep-2004) - The sunglasses supplier appoints Kjartan Nielsen to head its European duty-free operations
(1-Jul-2005) - Japanese eyewear manufacturer Charmant is set to increase its travel-retail business with new representation at Qatar Duty Free and Egyptair Duty Free Shops
(23-Oct-2003) - New Puma Flowing has a male and a female version, both targeted at trendy customers with a modern lifestyle.