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Changi improves annual electronics promotionChangi improves annual electronics promotion
4-Oct-2004
The airport attempts to boost electronics sales with changes to its third annual Digital Connections event
The Civil Aviation Authority of Singapore has announced changes to its yearly Digital Connections event, which aims to promote the electronics category to travellers using Singapore Changi airport. The event runs from October 1 to October 24.The authority has set aside a bigger exhibition area to accommodate more than 10 brands showcasing the latest electronic products, including digital cameras, MP3 players and PDAs. Travellers spending more than S$50 ($30) will be entered into a draw to win S$40,000 ($23,800) of electronic products and will be able to get free picture postcards customized with a snapshot of themselves.
?The shops at Changi offer some of the latest electronic products available on the market,? said CAAS deputy director-general (Airport Management) Ho Beng Huat. ?We hope to establish Changi as a haven for computer and electronic purchases. Not only will we continue to improve on the range and quality of these products, we will also enhance the other IT services and facilities offered at Changi."
Electronic products is the third best-selling category at Changi and has recorded double-digit growth in the last two years. Electronics sales between January and August 2004 rose about 20% compared to the same period last year and were up 15% on the same period in 2002.
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(10-Sep-2003) - The Civil Aviation Authority of Singapore (CAAS) has launched a promotional campaign to build on strong electronics sales at Singapore Changi airport.
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