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Changi budget terminal opens to retail fanfareChangi budget terminal opens to retail fanfare
Gavin Lipsith
27-Mar-2006
A flurry of promotional activity accompanied the opening of Singapore's budget terminal on March 26
Passengers using Singapore Changi's new budget terminal on its opening day yesterday (Sunday March 26) were treated to free gifts from the Civil Aviation Authority of Singapore and lone airline tenant Tiger Airways, as well as a range of promotions from the terminal's thirteen stores and five catering outlets.The dedicated low-cost carrier terminal welcomed 3,000 passengers on its first day of operations with free baseball caps, live music performances and samples handed out by an M&Ms mascot. Passengers spending more than S$50 ($31) in the departures lounge were entered into a "spin the wheel" competition in which they could win airline tickets and shopping vouchers.
CAAS also announced a regular weekly promotion called "Fabulous Friday", with all outlets in the terminal offering special discounts and promotions every Friday.
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(9-Jan-2006) - The new facility, to come into service on March 26, was formally named the Budget Terminal at a ceremony today (January 9)
(27-Mar-2006) - The retailer has opened two beauty stores at Singapore's new low-cost facility
(26-Mar-2007) - Retail sales at Singapore Changi’s budget terminal have grown by over 80% since it opened last year
(1-Apr-2006) - Nuance-Watson (Singapore) has expanded its store portfolio at Singapore Changi airport with the addition of two new fragrance and cosmetics stores in the budget terminal
(25-Jan-2008) - The 20sq m (215sq ft) outlet will be located in the airport’s budget terminal departure/transit lounge