Chacalli speaks out on price-cutting

Gavin Lipsith

15-Jun-2004

Belgian retailer and wholesaler Chacalli-De Decker has voiced concerns that distributors competing to offer customer value may be damaging brand positioning as well as their own margins

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Belgian retailer and wholesaler Chacalli-De Decker has voiced concerns that distributors competing to offer customer value may be damaging brand positioning as well as their own margins. Speaking exclusively to

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