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Chacalli-De Decker completes programme of improvementChacalli-De Decker completes programme of improvement
15-Jul-2006
BELGIUM. Diplomatic and military supplier Chacalli-De Decker has completed a one-year programme of change resulting in a retail rebranding, the redesign of its website, new offices and a new management information system that gives all employees access to detailed sales data. Executive director Mike Sheriff said the system would "drive the profitability of customers' shopping baskets".
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"We used to rely on our instincts for ideas on product discounts and marketing, but the new system will enhance and support our expertise," said Sheriff. "I suspect that we
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