Celebrity scents help to strengthen Parlux

Kevin Rozario

24-Oct-2008

Jessica Simpson’s Fancy prompts excitement in US

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Fort Lauderdale-based Parlux Fragrances is riding on the crest of a sales wave thanks to its strong celebrity brand portfolio helping to build its share in the competitive US domestic
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(1-Apr-2006) - Parlux Fragrances is to expand its Paris Hilton brand by introducing a cosmetics range to international markets in spring 2007. The range will be aimed at the high-end market to reflect what the company called Hilton's "prestige qualities"
(13-May-2005) - Parlux is adapting its product portfolio to cater for a broader range of consumers
(1-Aug-2005) - Parlux Fragrances, which produces the Paris Hilton fragrance and Andy Roddick cologne, is exploring a number of strategies to enhance shareholder value, including the possible sale of the company
(12-Jul-2005) - The US fragrance house reveals it is exploring a possible sale of the business
(15-Jun-2006) - US beauty company Parlux Fragrances plans to unveil several products in travel-retail markets this year. It hopes to secure a presence for men's fragrance Guess Man with Nuance-Watson (HK) at Hong Kong International airport, and with Nuance-Watson (Singapore) at Changi airport, within three to six months