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Cathay Pacific and American Express create co-branded cardCathay Pacific and American Express create co-branded card
Andrew Pentol
27-Jun-2008
Benefits include bonus air miles on inflight retail purchases and entry to a prize draw to win 1m Cathay air miles
American Express and Cathay Pacific have launched a strategic partnership for co-branded credit cards in Asia/Pacific. The two new cards—the American Express Cathay Pacific Elite credit card and the American Express Cathay Pacific credit card—are initially being launched in Hong Kong and Taiwan, and feature various rewards and special offers. The credit cards allow passengers to automatically transfer their card shopping into Asia Miles, earn exclusive bonus miles when spending on Cathay Pacific services and redeem flight awards quicker and easier. Card members can also receive double Asia Miles for booking Cathay Pacific flights online, two Asia Miles for every HK$8 ($1) in overseas spend and two Asia Miles for every HK$5 ($1) spent on Cathay Pacific inflight sales with a minimum net purchase of HK$500 ($64).
Between now and December 31 those spending with the new cards will be entered into an Asia Miles Lucky Draw for the chance to win 1m Asia Miles.
General manager Cathay Pacific loyalty programmes Dominic Purvis said: “We have long recognised that our frequent travellers need a credit card that offers them attractive opportunities to earn air miles as well as supporting them when they travel. We have worked hard with American Express to create a card which brings card members Marco Polo Club membership, free auto mileage conversion, worldwide lounge access through priority pass and plaza premium lounge, bonus Asia Miles and discounted fees for various Cathay Pacific and Asia Miles services.”
American Express international senior vice-president and general manager greater China and Southeast Asia Yat-chung Koh added: “American Express Hong Kong starts a new chapter by becoming the only Hong Kong co-brand partner of one of the world’s leading airlines. Cathay Pacific is a long-time business partner of American Express and we are pleased to take our partnership to new heights through this strategic card alliance.”
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