Add to Favorite
Magazine 
Magazine
Category merchandising approach can add 40% to sales, says NestléCategory merchandising approach can add 40% to sales, says Nestlé
Michael Eaton
1-Nov-2005
Merchandising by category rather than by brand owner is the most effective way to increase confectionery sales
Article Preview:
That will be one of the main messages that Nestlé International Travel Retail (NITR) will share with its audience when it stages a second confectionery category breakfast meeting at the
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(12-Sep-2007) - “Unique category management approach” cited as reason for the company’s success
(16-Jun-2004) - The confectionery supplier rewards a key client with its regional award for merchandising
(30-Jun-2001) -
(26-Jun-2001) -
(27-Jun-2002) - Masterfoods International Travel Retail (MITR) is planning a series of in-store trials that could steer retailers (and manufacturers) towards some firm conclusions on the contentious subject of how children?s gift confectionery should be displayed in duty-free outlets.
