Category management steers NITR to record sales

(1-Mar-2006) - Nestlé International Travel Retail (NITR) claims that category management played a crucial role in making 2005 another record year for the company. "Results were better than expected and were boosted by our strategy of targeting specific sub-categories," said acting general manager Iain Harrison

(15-Nov-2006) - Aldeasa’s outlet at Madrid Barajas terminal four and World Duty Free’s store in London Heathrow terminal three are among those to benefit from the supplier’s strategy

(30-Apr-2002) -

(12-Sep-2007) - “Unique category management approach” cited as reason for the company’s success

(1-Sep-2003) - Nestlé International Travel Retail (NITR) has claimed that the simple strategy of persuading shoppers to trade up from standard Kit Kat Chunky Gift Packs to the larger Mega Packs helped it achieve record confectionery sales with Dubai Duty Free (DDF) in July.