Add to Favorite
Magazine 
Magazine
Category management steers NITR to record salesCategory management steers NITR to record sales
Michael Eaton
1-Mar-2006
Nestlé International Travel Retail (NITR) claims that category management played a crucial role in making 2005 another record year for the company. "Results were better than expected and were boosted by our strategy of targeting specific sub-categories," said acting general manager Iain Harrison
Article Preview:
"We have also made a great start to the new year. It's been the best January we have ever had. The new product development we did for Cannes—and will unveil
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(1-Mar-2006) -
(15-Nov-2006) - Aldeasa’s outlet at Madrid Barajas terminal four and World Duty Free’s store in London Heathrow terminal three are among those to benefit from the supplier’s strategy
(30-Apr-2002) -
(1-Jul-2004) -
(5-Sep-2002) - Nestlé International Travel Retail (NITR) is targeting its 400g bar range for a big sales push, based on a new merchandising concept which resolves the traditional problems of displaying flat packs.