Caribbean report: Spreading the word

Joe Bates

15-Jul-2005

Wray & Nephew believes its Appleton Estate rum has the credentials to become a global brand. Joe Bates travelled to Jamaica to discover why the island's leading supplier is so confident of success

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Jamaicans are extremely patriotic in their choice of rum. Bacardi may dominate elsewhere, but it is a 250-year-old local firm that produces the only brand drunk in any quantity on

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