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Caran d’Ache prepares to corner the market in GenevaCaran d’Ache prepares to corner the market in Geneva
1-Nov-2004
Swiss pen supplier Caran d'Ache is to follow the launch of its first travel-retail shop concept at Zürich International airport's new Airside Center in October with a new corner at Geneva International airport later this month
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The corner will be operated by Air Gate Shops and will be situated near the Hermès boutique, reflecting the brand's luxury appeal.
The company also plans to open downtown stores
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