Caran d'Ache maintains focus on designer line
1-Dec-2005
Swiss writing instruments supplier Caran d'Ache is continuing its strategy of partnering designers to create exclusive writing instruments
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The latest addition to the portfolio is the limited-edition Mario Botta for Caran d'Ache pen, a writing instrument in a silver-coloured casing with a peacock feather attached to the lid.
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(1-Apr-2005) - Swiss writing instruments supplier Caran d'Ache achieved its best sales in its home market and on board airlines in 2004
(1-May-2004) - Writing instruments supplier Caran d'Ache launched several new items at last month's Baselworld show, notably its new limited edition Mille et Une Nuits
(1-Nov-2004) - Swiss pen supplier Caran d'Ache is to follow the launch of its first travel-retail shop concept at Zürich International airport's new Airside Center in October with a new corner at Geneva International airport later this month
(1-Feb-2006) - Swiss writing instruments supplier Caran d'Ache has expanded its line of duty-free exclusive products for launch in 2006
(23-Oct-2003) - Writing instruments supplier Caran d?Ache aims to enhance its presence in travel-retail and broaden its appeal with a new shop-in-shop and corner concept.

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Caran d'Ache maintains focus on designer line