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Camus uncorks Spirit of ChinaCamus uncorks Spirit of China
1-Jun-2005
Following the launch of Chunghwa XO cognac earlier this year (DFNI February 15), Camus Cognac has strengthened its offer to Chinese travellers with the launch of Spirit of China, a merchandising initiative designed to showcase the three Chinese brands distributed by Camus
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The new units will present Chinese wines Guizhou Moutai and Gu Yue Long Shan alongside Chunghwa XO, and were unveiled during TFWA Asia Pacific in Singapore.
Camus Cognac president Cyril
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(16-Nov-2006) - Family-owned company Camus has admitted that duty-free sales of Chunghwa XO, its cognac targeted at mainland Chinese travellers, have been “very disappointing” since its launch last February
(15-Feb-2005) - A new premium cognac branded Chunghwa XO has been introduced at DFS outlets under an exclusive agreement between Shanghai Tobacco Group, DFS Group and Camus Cognac
(9-Feb-2005) - Camus president Cyril Camus hails the cooperation with Shanghai Tobacco Group and retailer DFS Group as a key step in its bid to drive spend among Chinese travellers
(15-Feb-2005) - By John Rimmer Editor
(1-Mar-2006) - The cognac house has extended its Chinese operations through a new distribution deal with winemaker Dragon Seal