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Camus and DFS launch Chunghwa XO cognacCamus and DFS launch Chunghwa XO cognac
Anna Fenton
15-Feb-2005
A new premium cognac branded Chunghwa XO has been introduced at DFS outlets under an exclusive agreement between Shanghai Tobacco Group, DFS Group and Camus Cognac
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As revealed on RavenFox.com, the cognac—produced and distributed by Camus—will be released to other retailers later this year.
Camus and DFS described the product, which is designed to appeal to
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(9-Feb-2005) - Camus president Cyril Camus hails the cooperation with Shanghai Tobacco Group and retailer DFS Group as a key step in its bid to drive spend among Chinese travellers
(1-Jun-2005) - Following the launch of Chunghwa XO cognac earlier this year (DFNI February 15), Camus Cognac has strengthened its offer to Chinese travellers with the launch of Spirit of China, a merchandising initiative designed to showcase the three Chinese brands distributed by Camus
(15-Feb-2005) - By John Rimmer Editor
(16-Nov-2006) - Family-owned company Camus has admitted that duty-free sales of Chunghwa XO, its cognac targeted at mainland Chinese travellers, have been “very disappointing” since its launch last February
(5-Nov-2003) - Camus has launched a distinctive new XO cognac to tempt older Scotch drinkers back into the cognac category.