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Camera specialist Rollei invests in consumer marketCamera specialist Rollei invests in consumer market
1-Jun-2005
Professional camera manufacturer Rollei is making a push into the world of consumer cameras, with particular emphasis on the travel-retail channel
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Marketforce, led by well-known industry executive Mark Fletcher, has gained the global travel-retail rights to Rollei and has already made inroads into the channel in the Middle East.
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