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Cailler set to benefit as Nestlé expands promotion schedule: DFNI Exclusive by Michael EatonCailler set to benefit as Nestlé expands promotion schedule: DFNI Exclusive by Michael Eaton
15-Mar-2005
Nestlé International Travel Retail (NITR) plans to bolster its premium chocolate brand Cailler this year by increasing the global programme of promotional events for the brand from 30 to 50.
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"Every month last year we gained new listings for Cailler throughout the world," marketing manager Guy Bellenot told DFNI. "Sampling is the key and will continue to be a critical
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(2-Sep-2003) - Nestlé International Travel Retail (NITR) will make Cailler the focus of its Cannes presentation next month.
(13-Mar-2002) - Nestlé International Travel Retail (NITR) has started its most concentrated programme of in-store initiatives for US airports.
(15-Jun-2005) - Nestlé International Travel Retail (NITR) has reported that the mega-events and sampling campaigns used to support its Cailler brand are boosting the overall premium chocolate category, according to feedback from retailers
(16-Oct-2001) - The Nuance Group has achieved double-digit growth from a Cailler of Switzerland promotion, which was organised in partnership with Nestlé International Travel Retail (NITR) at Geneva and Zürich airports during the Summer.
(12-Nov-2002) - Nestlé International Travel Retail (NITR) has teamed up with Nuance to promote its Cailler brand of Swiss chocolate at Zurich and Geneva airports
