Cadbury unveils new Cannes stand

Nicole Mezzasalma


The company’s stand at the 2009 TFWA World Exhibition will feature the brand’s signature purple colour

Confectionery supplier Cadbury has unveiled a redesigned stand for this year’s TFWA World Exhibition in Cannes. The design and colour scheme of the stand, which will be in the Bay Village, reflect the company’s emphasis on its premium ranges featuring the brand’s signature purple and gold.

Cadbury general manager Steve Brock said the company increased its investment and expanded its team for Cannes this year despite the global economic downturn. He added: “The experience we provide to visitors on the stand is a further aspect of the whole experience that is the Cadbury brand, and that is why we have invested so strongly in our presence in Cannes. We are fanatical about the quality and appeal of our premium offer in travel-retail and we are equally unwavering in our commitment to delivering a truly premium level of service and support to our retail partners.”

Brock concluded: “In the face of the current exceptionally tough economic environment, it is vital that suppliers and retailers maintain their shared commitment to fantastic products, great customer experiences and to maximising category performance; a crisis is simply not the time to abandon best practice. We are committed to continuing investment in this channel, through our presence, shopper insight focus, key partnerships with our retailers and relentless focus on increasing confectionery category penetration and sales.”

Bookmark This Article

Delicious    Digg    StumbleUpon    Facebook

Your Comments On This Article

- Not displayed on website
Please note:
Only alpha-numeric characters allowed for comments
Security Image:
Please enter image text in the security code field
Security Code:

Related Stories

Articles bearing the symbol  require subscription.

(1-Sep-2009) - Sekonda will exhibit for the first time at the 2009 TFWA World Exhibition in Cannes
(13-Oct-2010) - The stand will highlight the supplier’s premiumisation strategy and showcase its core brands
(14-Sep-2011) - Phone app launched for download on the TFWA website providing event details to visitors’ phones
(1-Sep-2002) - The TFWA World Exhibition in Cannes will see the introduction of Claude Montana?s new female fragrance.
(17-Oct-2012) - The dedicated application will provide essential information to smartphones during the exhibition