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Cadbury unveils Bassett’s unitsCadbury unveils Bassett’s units
29-Apr-2005
Cadbury Schweppes International Travel Retail introduced new merchandising units for the Bassett's range of sugar confectionery at last month's Duty Free Show of the Americas in Fort Lauderdale
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The new units, which include wall bays, gondola ends, columns and free-standing displays, are designed to achieve a consistent presentation globally, according to the company.
The company also added a
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