Cadbury restructures in travel-retail

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Cadbury Schweppes International Travel Retail (CSITR) has introduced a new structure, adding a number of new appointments to one of travel-retail?s fast growing companies

Cadbury Schweppes International Travel Retail (CSITR) has introduced a new structure, adding a number of new appointments to one of travel-retail's fast growing companies. The move is being made to give more regional focus to the group and deliver more personalised service to key accounts.

The new structure will enable local business units to react more quickly to regional and local needs, said Cadbury, with central functions overseeing the regional units.

As part of this move, a number of new roles have been established centrally. Sarah Godfrey and Michelle Penlington join the team as marketing product managers from Cadbury Trebor Bassett, the UK confectionery division of Cadbury Schweppes. They will handle research, PR, exhibitions and merchandising as well as central brand management for the channel.

Joanne Wiley, previously regional manager Europe at Pernod Ricard and First Brands, joins as regional manager for Great Britain, Ireland and key parts of Europe including France and Switzerland. She will manage key accounts in this region and work with devolved business management units of Cadbury Schweppes to improve their business with local partners (for example Aer Rianta Ireland, which is serviced by Cadbury Ireland).

A second regional manager covering Europe, Middle East and Africa will be named shortly.

CSITR general manager Steve Brock said: "The new structure sees us well placed to continue our rapid growth. I welcome the new members to CSITR and look forward to working with the new, dynamic team. They will add a hands-on approach, working closely with our key business partners internally and externally to maximise product and promotional development opportunities at a much faster pace.?

He continued: "High priority is given to listening to our retail partners globally and most importantly, the consumers, to ensure we continue to create and deliver the right product portfolio that they want. This is a new and exciting time for us and an indication of things to come in 2004.?

The Americas region and the Asia/Pacific region of Cadbury Schweppes will be creating regional management structures to handle their day-to-day operations in their respective regions.