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Cadbury makes travel-retail appointmentsCadbury makes travel-retail appointments
Emily Pacey
2-Jun-2006
The confectionery supplier has made two additions to its International Travel Retail team
Cadbury Schweppes International Travel Retail (CSITR) has appointed two new managers, both reporting to general manager Steve Brock.Elise Perl has been named regional manager for Europe, the Middle East and Africa. She joins from Kraft Foods World Travel Retail, where she was responsible for markets in France, the Benelux countries, Spain, Portugal and North Africa.
CSITR has also appointed Sally Brock as brand manager, responsible for public relations, advertising and sponsorship. She moved to the UK from Australia a year ago after holding posts with LVMH Watch & Jewelry and Campbell's Soup.
Steve Brock said: "I am delighted to welcome two new additions to the CSITR team. Both Elise and Sally bring a wealth of experience to the team. In the new structure Michelle Penlington will now be working as CSITR marketing manager to oversee portfolio and strategy development. These changes will provide essential support in the development of the CSITR portfolio of products."
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