Cadbury launches WDF-exclusive gift box

Nicole Mezzasalma

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The London-themed souvenir box of Luxury Selection Truffles will be sold exclusively through World Duty Free stores

Confectionery supplier Cadbury has launched an exclusive London-themed edition of its Luxury Selection Truffles with World Duty Free (WDF) in the UK. The souvenir box follows the launch of a similar Singapore-inspired product with DFS Group at Singapore Changi airport. The London box features city landmarks Big Ben and St Paul’s Cathedral, watermarked in a Union Jack flag.

Cadbury regional manager Joanne Willey said: “This partnership with WDF has enabled us to provide a format that works for the retailer, fits well in-store/on shelf and brings something fresh to their confectionery range. The new London scene design ticks all the boxes for the shopper looking for a souvenir from their trip or to take a piece of Britain home with them as a gift.”

WDF category buying manager food, confectionery, travel and souvenirs Nigel Sandals added: “The Cadbury Luxury Selection Truffles London Souvenir gift box gives WDF an opportunity to drive sales in the ever-growing destination segment of confectionery with an exclusive product offer. Due to the nature of the design we will also cross-merchandise in the souvenirs category. Our customers are continually looking for something new at the airport, and we are very pleased with this Cadbury product offer.”