Cadbury expands product selection in the Americas

Nicole Mezzasalma

23-Sep-2009

The company has added new gum variants and flavours to its travel-retail assortment for the Americas

Confectionery supplier Cadbury has expanded its product portfolio in the Americas travel-retail market with the addition of new gum variants and flavours in September. These include Dentyne Fire, Stride, Bubblicious and several new Trident options such as Trident Bubblegum and Trident Original.

Cadbury regional manager for the Americas Tiho Marinac said: “We have worked hard to diversify and expand our brand portfolio in the channel to ensure that our gum offer meets shoppers’ needs. As a result, we are delighted to offer travelling shoppers more of their favourite gum brands in a range of flavours available across an extensive range of popular destinations.”

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