Cadbury announces half-year results

Nicole Mezzasalma

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Cadbury’s performance in travel-retail helps the company to achieve a 7% increase in revenue

Confectionery supplier Cadbury has announced an increase in revenue of 7% to £2.6bn ($4.9bn) in the six months ending June 30 2008 compared with the previous corresponding period. The company said its global value market share rose to 10.4% from 10.3% last year and that growth in emerging markets reached 13%.

The company added that a “long-term focus on performance” remains a priority in its International Travel Retail (ITR) division, which was described as “one of the fastest-growing opportunities for Cadbury, with particular strategic importance in terms of global brand visibility”.

Cadbury ITR division general manager Steve Brock said: “The past few years have seen high growth rates of 20–30% a year for Cadbury in the international travel-retail channel, and this year is no exception. We have developed a strong focus on using shopper insights to drive the commercial agenda and this approach is delivering for the team. Our ITR exclusive premium gifting brand Cadbury Luxury Selection, for example, has been an exceptional performer, strongly supported by key shopper insights in terms of shopping habits and our research programme, which is now being rolled out. In addition, gum remains an exceptional opportunity in all parts of the world and is proving an ideal pocket companion for travellers across the world.”