Cadbury Schweppes appoints new Middle East manager

Tina Milton

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Cadbury Schweppes International Travel Retail anticipates that new regional travel-retail manager Fouad Daher will become its new voice for the Middle East region

Cadbury Schweppes International Travel Retail has strengthened its management in the Middle East with the appointment of a new regional travel-retail manager Fouad Daher.

Daher, who joins the team with immediate effect, has a range of business development experience in the Middle East gained from working with companies such as advertising company Ogilvy & Mathers Marketing and biscuit brand Leclerc in the region.

General manager Steve Brock commented: "We are delighted that Fouad has come to join our team and we believe that he can add a high level of insight and support to our retail partners in this very important region. This will draw on the experience and knowledge gained in his previous assignments. We look forward to him being our voice in the Middle Eastern region."