CSITR blends in acquistions

1-Dec-2005

Cadbury Schweppes International Travel Retail (CSITR) has begun a concentrated push behind the Adams chewing gum business, which it purchased two years ago, and is formulating a travel-retail strategy for the Fair Trade organic chocolate brand Green & Black's, which it acquired this summer

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CSITR general manager Steve Brock said: "We are steadily opening up new accounts for chewing gum, which has untapped potential. Dentyne is well known in the US, while Stimerol, called

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