Bvlgari launches white theme

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At a presentation at the TFWA World Exhibition this morning, Bvlgari Global Operations launched its latest exclusive travel-retail collection and a plan of brand animation set to get underway with selected travel-retail operators from January to March 2003

The limited edition white collection encompasses watches, jewellery, handbags, silk products and the latest green tea and white tea fragrance. The Eaux parfumee au the blanc and Eaux parfumee au the vert are available in 50ml format exclusive to travel-retail, distinguished by light grey shaded packaging and frosted flacon. Together with the bath line they will be available in all travel-retail markets from January 2003 at a starting price of $28

As part of the white theming, all travel-retail stores and corners in airports and downtown will be decorated with bold visuals and pear wood column vitrines in the typical Bvlgari style.

The exclusively for travel-retail products include the B.zero1 watch - available with or without diamonds - characterised by a white dial. In jewellery, two new Lingotto pendants bearing the Bvlgari logo are presented in white gold or white gold with a diamond.