Building blocks of success

Emily Pacey

15-Apr-2005

Asian markets are thriving, traditional toy brands are getting serious about travel-retail and toy planes and teddy bears are selling fast inflight. From any angle, it looks like child's play is finally being taken seriously, writes Emily Pacey

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"You can't kid a kid. They know right away if you like them or not," said the late children's entertainer 'Buffalo Bob' Smith. To stay afloat in a category often

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