Brugal launches travel-retail exclusive at Madrid

Bill Lumley

20-Sep-2012

Siglo de Oro launches at the Brugal Bar at Madrid Barajas terminal four as consumer taste for rum matures

Brugal Siglo de OroLiquor supplier Maxxium Travel Retail (MTR) has launched this month Caribbean rum Siglo de Oro by Brugal exclusively in travel-retail at the Brugal Bar in World Duty Free Group’s Aldeasa shop at Madrid Barajas airport terminal four.

The airport will be the only place the rum will be available in travel-retail for the first six months after its launch, where the supplier said it will meet a growing taste among consumers for super-premium rums. Siglo de Oro was created in 1988 to mark the 100th anniversary of the Brugal family legacy.

MTR marketing manager Mariska van Beukering said: “We have chosen Madrid airport for the launch of this product in travel-retail as the regular Spanish traveller is well-acquainted with Brugal rum and will appreciate the special qualities of Siglo de Oro’s unique maturation and crafting. Brugal is already the number one rum consumed in Spain and we hope to build on its reputation and standing with this new product in the range. ”

World Duty Free Group global head of liquor and tobacco David de Miguel said: “We are very pleased to be working closely with Brugal on the exclusive launch of Siglo De Oro. As a premium product among Brugal rums, it will be a welcome addition to the range of high-quality products that we take pride in offering to our discerning customers. Furthermore The Brugal Bar is the perfect environment for such a launch as it is the ideal place for customers to discover the Brugal brand and for rum connoisseurs to find something special and new.”

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(1-Dec-2010) - Aldeasa and MTR have created one of the most impressive rum displays in travel-retail to date in The Shop at Madrid Barajas airport T4
(1-Jul-2009) - The two Brugal rum expressions will be available in duty-free stores at seven airports in Spain from July 1
(2-Dec-2010) - The Spanish travel retailer has turned The Shop and Fun & Fashion concepts into one walk-through outlet
(1-Dec-2010) - Aldeasa\'s The Shop hosts Brugal 1888 tasting bar to coincide with the rum\'s launch in Spain
(12-Aug-2011) - The activations follow the launch of Brugal Reserva in duty-free across the continent in March