Add to Favorite
Magazine 
Magazine
Brown-Forman to highlight Herradura’s premium credentialsBrown-Forman to highlight Herradura’s premium credentials
24-Oct-2008
Brown-Forman outlines strategy for recently-acquired tequila Herradura
Article Preview:
Brown-Forman has outlined its strategy for building newly-acquired tequila Herradura into a leading duty-free liquor brand. The US wines and spirits group purchased Herradura and el Jimador tequilas from Casa
........Your Comments On This Article
Related Stories
Articles bearing the symbol 
require subscription.
(15-Sep-2006) - Brown-Forman has confirmed it is to buy premium tequila brands Herradura and El Jimador from Casa Herradura for $876m, beating rival bids from Pernod Ricard and Bacardi
(15-Jun-2002) - Allied Domecq is to distribute Brown-Forman?s brands in the Turkish market from this month.
(1-Jun-2006) - US firm Kobrand International is to distribute Casa Herradura tequila in Asia/Pacific travel-retail following an agreement signed at the TFWA Asia Pacific show last month
(3-Dec-2002) -
(24-Oct-2007) - Highly respected industry veteran decides to call it a day at Brown-Forman
