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Brown-Forman secures Herradura dealBrown-Forman secures Herradura deal
Joe Bates
15-Sep-2006
Brown-Forman has confirmed it is to buy premium tequila brands Herradura and El Jimador from Casa Herradura for $876m, beating rival bids from Pernod Ricard and Bacardi
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The deal, Brown-Forman's biggest purchase since acquiring Jack Daniel's Tennessee whiskey in 1956, gives the company a significant stake in the fast-growing tequila markets of the US and Mexico. Combined
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