Brown-Forman extends Travel Trail
John Rimmer
29-Apr-2005
Brown-Forman is to extend its Travel Trail promotional initiative this year after successfully piloting the concept last summer
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In partnership with London Luton airport and various airports in Spain, the liquor supplier introduced dedicated on-premise Southern Comfort promotions targeting holidaymakers at each stage of their journey. The promotions,
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Brown-Forman extends Travel Trail