Brown-Forman creates Finlandia display at Helsinki

Nicole Mezzasalma

Print Article E-Mail Article E-Mail Author

The Finlandia vodka displays installed at Helsinki Vantaa airport are the first of a series to be deployed at key duty-free locations

Liquor supplier Brown-Forman has unveiled a permanent display for its Finlandia vodka at Helsinki Vantaa airport. The display is located in the airside duty-free outlet and features the brand’s signature silver logo and a Midnight Sun image in addition to a brief description of the Finlandia’s production process. The brand’s flavoured vodkas and a collection of classic bottles are also part of the display.

Brown-Forman global trade marketing manager Tim Young said: “We feel the display acts as a visual beacon at Helsinki airport that encourages travellers to enter the duty-free store and choose Finlandia as a natural memento of their trip to Finland.”

Young added that this is the first in a series of Finlandia displays to be deployed in key duty-free locations across the world. “In fact, we recently installed similar Finlandia displays on Viking Lines ferries sailing in the Nordic region and they have proven to be very popular,” he concluded.