British Airways research points the way forward

3-Jul-2002

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?UK. British Airways is to relaunch its Shopping the World inflight brochure this month with a fresh new look. After conducting several consumer surveys three months ago aimed at understanding........
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(16-Jan-2003) - UK. British Airways? inflight retail arm has reported that it had a good year in 2002 and is looking forward to further improvement this year. Although final figures are yet to be confirmed, inflight sales are expected to meet their revenue target of £43m ($68.8m) for the year.