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Britannia Airways hits inflight peak over Christmas seasonBritannia Airways hits inflight peak over Christmas season
Lorna Strickland
15-Jan-2005
UK. Charter airline Britannia Airways enjoyed a ?highly profitable? year and a strong Christmas season in 2004, according to retail communications executive Catherine Little, with the holiday period ?boosting overall year-on-year sales substantially"
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Sales in 2004 ended 17% above those achieved in 2003.
Little attributed the company's performance to a wider assortment of products, and said Britannia had adapted to seasonal sales trends
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