Bringing the brands to life
15-Jan-2002
Nestlé International Travel Retail commercial manager Iain Harrison describes instore activity as ?bringing the brands to life?. It is his responsibility to create a high visual impact for Nestlé and its key strategic brands, thereby encouraging consumer interaction.
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?Nestlé International Travel Retail commercial manager Iain Harrison describes instore activity as ?bringing the brands to life?. It is his responsibility to create a high visual impact for Nestlé and........
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(9-Nov-2000) -
(5-Sep-2002) - Nestlé International Travel Retail (NITR) is targeting its 400g bar range for a big sales push, based on a new merchandising concept which resolves the traditional problems of displaying flat packs.
(30-Apr-2002) -
(13-Mar-2002) - Nestlé International Travel Retail (NITR) has started its most concentrated programme of in-store initiatives for US airports.
(15-Jul-2004) - Nestlé International Travel Retail (NITR) has made several changes as part of a customer management initiative. Effective July 1, Iain Harrison takes on the new role of deputy general manager.

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Bringing the brands to life