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Bringing malts to the massesBringing malts to the masses
Joe Bates
15-Apr-2004
Alpha Retail's Scotch whisky business has traditionally concentrated on achieving large volumes of standard blends. But now the UK operator wants to educate its customers to trade up. Joe Bates talks to liquor, tobacco and confectionery buyer Martin Bowley.
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Specialist airport whisky stores rely on a steady stream of business travellers to stay profitable. Unsurprisingly, Europe's two best-known examples of this retail concept are both located at international hubs?World
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(15-Apr-2004) - Alpha Retail has launched a month-long educational programme at its UK airport stores to tempt customers to trade up to malt whisky
(6-Feb-2002) -
(15-Apr-2006) - Alpha Airport Shopping has developed new concepts to promote the liquor and wine offer at its new £1.4m ($2.45m) flagship store at Birmingham International airport
(15-Jul-2005) - Alpha Retail plans to install a white spirits wall in its refurbished store at Manchester airport's terminal two later this summer
(11-Oct-2001) - Alpha Retail's status as the UK's largest regional airport retailer is reinforced this year with prize concession gains at Manchester airport. The man charged with choosing the right bottles for the shelves across this diverse business is liquor and tobacco buyer Martin Bowley. He talks to Joe Bates
