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Bringing liquor to lifeBringing liquor to life
18-May-2001
Liquor distributor Saybrex International is building a promising business in Asia/Pacific duty-free, founded on the company?s determination to supply innovative products at competitive prices. John Rimmer talks to vice-president operations Ari Bussel about his views on the way forward for liquor.
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?Apologies to Forrest Gump, but leafing through the Saybrex liquor portfolio is like a box of chocolates; you never know what you?re going to find next. Premium tequilas rub shoulders........
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(14-Feb-2002) -
(11-Jul-2002) - California-based export company Saybrex is capitalising on the popularity of Las Vegas as an entertainment destination and fast-growing US metropolis with the launch of two Las Vegas Cookies products.
(8-Mar-2002) -
(19-May-2001) - The travel-retail liquor industry is not responding quickly enough to changing consumer tastes and a new breed of Asian traveller?or so warns Saybrex International president Dr Joseph Bussel. In his own words, Bussel provides an insight into what he thinks Asian consumers are looking for from liquor suppliers
(20-May-2001) - Patrick Moran, travel-retail consultant and ex-DFS executive, believes Dr Bussel is on the right track. He urges travel retailers to take some risks to inject some dynamism back in to the liquor business.
