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Bridging the category gapBridging the category gap
Lorna Strickland
1-Jun-2006
Crystal gifts supplier Swarovski has expanded beyond its original figurines business to include fashion and jewellery products and has achieved a worldwide presence in travel-retail. Lorna Strickland asks vice-president of travel-retail Peter Zottl how the Austrian company has bridged the gap between different categories
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Where some suppliers' commitment to travel-retail is cyclical, Swarovski's has remained constant. The Austrian crystal supplier and retailer has stores in downtown and traditional duty-free all over the world, but
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(3-Jun-2003) - By Jonathan Brown
(27-Jun-2002) - Austrian luxury gifts group Swarovski is determined to diversify and capture new, younger consumers, without neglecting its traditional collectible business.
(10-Apr-2002) - Swarovski?s watch collection is a new departure for the company, vice-president travel-retail Peter Zottl told DFNI.
(1-Jun-2006) - Crystal gifts supplier and retailer Swarovski is to renew its focus on the gifts category next year
(2-Sep-2003) - By Jonathan BrownAustrian crystal supplier Swarovski has again been active in the travel-retail arena. The company has refurbished its shop at Dubai International airport and opened a new store at Rome Fiumicino.