Bridging the beauty Gulf

15-Oct-2007

Touted as the world’s biggest personal care brand, Nivea is leading its duty-free charge from the Middle East, where if operations continue to blossom, a worldwide push could be high on the agenda. Tina Milton investigates

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Rarely is a new entrant to the travel-retail market so bullish about its intentions, but skincare brand Nivea is open about where its ambitions lie in terms of the competition.

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(4-Jul-2006) - Tina Milton has been named deputy editor of Duty-Free News International, and will continue to cover the fragrances and cosmetics category as beauty editor
(15-Mar-2004) - L'Occitane is set to appoint its first travel-retail manager to oversee the beauty brand's expansion into continental Europe and Asia/Pacific
(31-Oct-2003) - The publisher of TRW builds on its strong support of the travel-retail beauty category with the appointment of respected trade journalist Tina Milton
(18-Jul-2008) - Nivea brand manager Mohamed Parham will leave the company to pursue other interests
(15-Oct-2007) - Next year will be the key launch phase of its duty-free strategy in the region