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Breaking through to the mainstreamBreaking through to the mainstream
1-Sep-2003
The US whiskey category in duty-free, with sales a tenth of those in the Scotch whisky sector, is regarded as a niche market. But as the number of premium brands on offer rises and retailers become more creative in appealing to potential consumers, that could be about to change, as Joe Bates discovers.
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The US whiskey category in duty-free, with sales a tenth of those in the Scotch whisky sector, is regarded as a niche market. But as the number of premium brands
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(7-Sep-2002) - Scotch whisky company Edrington, producer of The Famous Grouse and The Macallan whiskies, has signed an agreement with South Korea?s leading liquor distribution company.
(15-Oct-2004) - The premium blended Scotch whisky category is growing strongly in key Asia/Pacific and Latin American markets, according to a survey of duty-free operators and suppliers published in Travel Retailer International October/November, out now
(1-Apr-2002) - Allied Domecq Duty Free (ADDF) has launched a series of marketing and product development initiatives behind its Ballantine?s Scotch whisky and Tia Maria liqueur brands.
