Braun strengthens travel-retail team

Nicole Mezzasalma

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Heidi Hoffmann has been appointed as sales manager and will concentrate on European travel-retail and new Asian markets

Electrical equipment supplier Braun has announced the appointment of Heidi Hoffmann to its travel-retail team. Hoffmann will report to Braun duty-free agent Klaus Mellin and will initially concentrate on European travel-retail and new Asian businesses.

Hoffmann joined Braun in 1997 and most recently was a key account manager for German department store chains Karstadt, Kaufhof and Woolworth. She will be on the company’s stand at the TFWA World Exhibition in Cannes in October.