Brands in focus: Surfing the malt wave

Joe Bates

7-Oct-2004

Malt whisky specialist Morrison Bowmore is confident it can take advantage of the growth in the duty-free market. Joe Bates reports

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The growth of malt whisky in domestic and duty-free markets worldwide shows no sign of stopping. Sales volumes of malt whisky grew by almost 7% in duty-free and travel-retail last

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(1-Feb-2005) - Malt whisky specialist Morrison Bowmore has launched Glen Garioch 46yo, the oldest Scotch whisky ever released from the Aberdeenshire distillery
(15-Sep-2005) - Scotch whisky manufacturer Morrison Bowmore is to launch three duty-free exclusive 12yo malt whiskies at this year's TFWA World Exhibition
(2-Aug-2003) - Scotch whisky specialist Morrison Bowmore Distillers has won the distribution rights for the Matusalem Rum range in duty-free and travel-retail markets in Europe, the Middle East and Africa.
(18-Dec-2006) - Morrison Bowmore is to introduce an exclusive range of duty-free whiskies for its flagship single malt brand Bowmore as part of an extensive, five-year £20m ($39m) investment plan
(15-Oct-2004) - At TFWA World Exhibition Morrison Bowmore will be exhibiting what it claims is the oldest and most expensive Lowland single malt whisky ever produced