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Brands in focus: No half measures in the Latin quarterBrands in focus: No half measures in the Latin quarter
John Rimmer
8-Jul-2004
The internal debate about whether to launch an initial public offer may continue at Bacardi, but this has not stopped the supplier from reasserting its reputation as one of the most innovative companies in the liquor industry. John Rimmer talks to Bacardi Global Brands vice-president travel-retail marketing Jose Chao and global marketing director travel-retail Ylva Persson.
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In terms of in-store merchandising, it has taken the liquor category a while to catch up with its counterparts in beauty and fashion, but the signs are that the glamour
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(1-Jul-2001) - Founded in Cuba in 1862, Bacardi?s history is intertwined with that of the Caribbean. The company has a strong presence in its home market, and further growth is predicted as the cruiseship sector continues to develop. Bacardi Global Brands travel-retail marketing vice-president Jose Chao expects the boom in cruise travel to provide more opportunities for the region?s liquor industry.
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(2-Apr-2003) -
(30-May-2006) - The liquor supplier has named Gary Chau as replacement for Ylva Persson, who joined William Grant & Sons as global director of travel-retail and duty-free earlier this year
(1-Jul-2002) - Travellers at London Heathrow airport terminal three have been invited to try The Bacardi Experience as Bacardi-Martini and World Duty Free joined forces in an extensive promotion behind duty-free?s leading rum brand.