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Brands in focus: Marc O'Polo's airport adventureBrands in focus: Marc O'Polo's airport adventure
Kevin Rozario
8-Jul-2004
While not embarking along the Silk Road just yet, the Germany-based fashion house is expanding outside its home market and, like the explorer of (almost) the same name, it is ready for some adventures of its own. Kevin Rozario reports.
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With its roots in Sweden, Marc O'Polo has already done some travelling by crossing the Baltic to reside in Germany. The group is a widely recognised fashion brand, supplying about
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(15-Jun-2004) - German fashion house Marc O'Polo has opened a corner at Stuttgart airport in the multi-branded fashion shop-in-shop concept called Catwalk, developed by Gebr Heinemann
(16-Apr-2002) - German fashion house Marc O?Polo is set to open its second airport store in Germany, and its first airside, when the company unveils a new corner at Frankfurt airport in July.
(1-Apr-2005) - Marc O'Polo has opened an airside store at Oslo International airport, giving the Swedish company its first presence in the Scandinavian airport market
(16-Oct-2002) - At 21 years old, Nordic fashion house Sand has reached the age of majority. From a standing start making silk apparel in Denmark, the firm is now taking itself global. And travel-retail is a good place to start, as Kevin Rozario discovers.
